Lighting in Fashion Photography and Advertising is very important as it has to make the model stand out as well as the product which is being advertising. This means the detail on the image has to be very eye catching, which is done by the lighting in the Photo-shoot. The lights used will mainly be used to separate the model from the background, in order to make her stand out which is the most important part of Fashion Photography, as I said earlier. Also, a low aperture will create a blurred background and will make the picture just look better in general. This could also create Bokeh, which will make the background look more appealing to the audience, this is particularly used in Fashion Street Photography, to emphasize the movement in the background.
As, above you can see the reason why Bokeh is used in Fashion Photography as it creates a 'stunning digital photograph'. It focuses the attention on to the model by creating an even background that does not capture much attention from the human eye. By decreasing this background sharpness, the image has a nice texture and look to it, and does no look edgy. This would work well in a photo-shoot, if the background was very full and had lots of detail as it would put the attention on the model, while also having a nice textured background that would not ruin the image. The Bokeh is simply just the lights in the background of the image which have been blurred by the decrease of the aperture.
This Levi advertising is very interesting, as it advertises for unisex and so cleverly it has been edited by the women standing there in jeans by Levi and then a man's hands have been Photoshopped into her back pockets. In which, it meets the stereotypical view of women being the image for men as she stands with no top on and her bum centered in the image. However, the most important part of this image is in fact the lighting, the strong highlighting around the female body stands out to the human eye making the advert almost jump out at the audience. This type of lighting gives the effect as if she is holy, like the light from God, which gives her power and control. Furthermore, if you read into this you can see that the lighting has been put there to make the target audience believe that if they wear these unisex jeans by Levi, then they will have power and control. Also, the way in which the lighting is especially highlighted on the bum of the lady, could express how the jeans will make you look good and emphasize certain aspects of the body, even for men.
Furthermore, another Levi advertisement uses extreme lighting techniques to highlight the physic of the model as it also highlights the sky and the city behind him. These lighting techniques have been used to make the advertisement stand out as a whole, not just to make the model or the selling point stand out. This is made obvious if you read into the text on the advertisement which uses the works 'Button fly jeans', and from this I realized the connotations of how the company are trying to say these jeans will make you fly, rather than just telling us the denotation of the fly on the jeans is buttons not a usual zip. Maybe it is not ought to be thought of as acting flying(like the model is almost doing in the image), but yet to feel as if they are and to get that feeling of 'being on to of the world'. However, these connotations all link to the fact of how the city and the sky(maybe the water too) have been highlighted for the image to be seen as a whole.
This Levi advertising is very interesting, as it advertises for unisex and so cleverly it has been edited by the women standing there in jeans by Levi and then a man's hands have been Photoshopped into her back pockets. In which, it meets the stereotypical view of women being the image for men as she stands with no top on and her bum centered in the image. However, the most important part of this image is in fact the lighting, the strong highlighting around the female body stands out to the human eye making the advert almost jump out at the audience. This type of lighting gives the effect as if she is holy, like the light from God, which gives her power and control. Furthermore, if you read into this you can see that the lighting has been put there to make the target audience believe that if they wear these unisex jeans by Levi, then they will have power and control. Also, the way in which the lighting is especially highlighted on the bum of the lady, could express how the jeans will make you look good and emphasize certain aspects of the body, even for men.
Furthermore, another Levi advertisement uses extreme lighting techniques to highlight the physic of the model as it also highlights the sky and the city behind him. These lighting techniques have been used to make the advertisement stand out as a whole, not just to make the model or the selling point stand out. This is made obvious if you read into the text on the advertisement which uses the works 'Button fly jeans', and from this I realized the connotations of how the company are trying to say these jeans will make you fly, rather than just telling us the denotation of the fly on the jeans is buttons not a usual zip. Maybe it is not ought to be thought of as acting flying(like the model is almost doing in the image), but yet to feel as if they are and to get that feeling of 'being on to of the world'. However, these connotations all link to the fact of how the city and the sky(maybe the water too) have been highlighted for the image to be seen as a whole.
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