Vogue Advertising

Vogue Advertising 

 When looking at this magazine front cover the first thing that is noticed is the women and her chest as they are in the center of the magazine cover, yet the images are fitted around the women to make her 'the center of attention'. It is almost as if this is done for the extreme purpose of making her chest stand out, as the word 'wardrobe' ends right on the edge of her chest. Furthermore, typography such as 'slick' and 'glamour' are used around the model as these are used to describe her. As her hair blows up, her arms both go up this slick style seems to be an extreme vertical view. The texture on the magazine cover, but also strongly across the image has a very 'slick' and smooth look to it, as the model looks quite modest and nature, with no bright makeup or clothing. Yet this is juxtaposed with the idea of the revealing top, as she fits with the stereotype of Laura Mulvey's male gaze theory. Despite the fact of Vogue being a women's magazine, the image does highly fit the male gaze theory and therefore will attract men to look at the cover, but maybe not buy the magazine. The feeling given off from the image, is a very summer feel with the revealing clothes and the orange typography. However, from other magazine it is easy to see that Vogue did have seasonal magazine, which has now become mainstream to make sure that the product will sell well to the target audience. As the magazine has moved towards the idea of celebrity news, and news across the world and not a fashion magazine like used to be. This is because the audience of Vogue are now more aware of celebrities, due to the media being more easier to conceive, bringing in more audience which is more of a reason to have them in their magazine. However, this tone may not be as noticeable in this particular magazine cover, yet will become clearly in further adverts and covers.  

Here is a big comparison to the above image, as here we have Naomi Watts in lots of colour and 'full in Bloom'. This is also a seasonal cover, as it is obviously talking about the bloom of spring when all the flowers begin to come out and the trees become full of blossom. This is signified in the background of the cover, as there is lots of different colours of flowers which is a big chance to a usual Vogue magazine in this time as it has become a 'norm' to have a plain white background, which ensures the model/s and writing of the cover stands out more than the background. Yet, this is a opposite as I feel the background stands out just as much as the green which Watts wears. Furthermore, this cover is obviously newer because as Vogue has become more popular around the world since the end of the 1980's, the typography of the title now goes underneath the model, showing how it does not need to show all its title to be recognized.This links to how the times have also changed, as vogue magazine have changed their camera angles and shots as they have to fit in with  the modern time to attract their audience. They have done this by giving a more full body shot of the model on the cover, to give emphasis of the fashion/nudity aspect in the image. This is because many more people have become comfortable about talking about sex and pornography has become much more popular towards the middle of the 1990's, causing people wanting to aspire to have these 'perfect bodies' which now have to be shown on the covers of modern and popular magazines, such a Vogue. Yet, they used to use camera shot such as medium close ups of face/shoulders/breasts as that was the 'norm' in them times. 

I chose this cover as my next analysis as I thought it showed the comparisons of the change in Vogue over the years. As this cover is from the Vogue of the 1980's, the title of the magazine is over the top of the model which shows us that Vogue was not extremely popular at this particular time and still needed its full title showing for people to recognized the magazine. Also, the camera shot used here is a medium close up of the model, as the audience can only see to just above her chest. Also, the model is very much fitting the frame and fills it to make her stand out again the blue background as her outfit is different shades etc. This shows the extreme change in time, in just 30 years as people become more open about talking about sex, their own sex life's and that of others(e.g. pornography). Pornography becoming a 'social norm' has changed the times into making all models into this 'perfect women' that has to be slim and glamorous, yet her the model is very natural in what she is doing. Another change we can see from the above images, to this is the fashion change. In the above images, their are lots of colours put all together to look good, yet here the model is all in blue. The model wears a blue top, blue swimming cap, leans on a blue towel, has a blue telephone next to her ear, against a blue background and even has blue eyes! This shows how colour has become more expressed and mixed together, and people do not colour combine now. Another magazine change, is the typography has been much more 'squeezed together' in the current Vogue, compared to this title where the typography is very spread out and bold. Again this is to make the title stand out to the audience, as the magazine is not all that popular as the time this was made.

Finally, this image from the 2000's shows extreme nudity of a singer, Robbie Williams, and 'The New Sexy Chic'. These two models are both very iconic, as Robbie is iconic to the British Vogue being born here. Yet, it is typical for him to be with a model who is described as 'The New Sexy Chic' as singers and stars are known for their appearance with good looking women, who may not always be in the media eye. However, this image is almost hinting at the fact that the fact she is with Robbie will make her famous and in 'the media eye'. Furthermore, the way she wears Union Jack underwear makes her iconic to the 'British Vogue' and also fit in with the white background and the red writing of Vogue, as it all fits in with the colour of the flag. Again, the white background making the models stands out more, as well as the typography used around the image. Another aspect which could show how Robbie is a famous celebrity could be of the fact that he fills the frame at his side of the image, yet the women model does not, showing how Robbie would probably hold much more power. The target audience of Vogue did used to be for older women, maybe around the age of 35-55. However, I cannot see that age range reading the magazine above, just simply because of the nudity of the image and after the introduction of Teen vogue, it would be more likely that 25-45 year olds would read this magazine now because of the change in society and times, and the magazine has become much more modern.